Studio Work / Workshop Materials
Hosting memory-keeping workshops for LIFE:CAPTURED will always be one of the highlights of my creative journey. Organising goodie bags, styling the venues, teaching the stuff I love, making our handouts look pretty, and chatting with lovely students—the workshops basically combined everything I love doing, and I got to do all of it alongside my trusty and talented partner-in-crime, Trish.
Today, I’m sharing some handout materials that I designed for the last workshop we held back in May 2017 at the beautiful abode of Jessie James. Not because these were the most amazing handouts ever designed (they most certainly were not), but because they illustrate some basic design principles which I adhere to for all my design work.
The workshop was divided into four parts, and there were four separate handouts to go with each part. There was nothing particularly fancy about the content of the handouts—there was a lot of text and an abundance of technical instructions. I didn’t want to waste time reformatting all the content in InDesign, so I decided to simply create some polished-looking covers.
To the best of my recollection, the four parts to the workshop were:
01 / An introductory session
02 / Photography and emotive storytelling
03 / Photo organisation with Lightroom
04 / An overview of memory keeping and journaling
For each of three sessions, I came up with three words—a tagline, or a catchphrase, if you will—that captured the essence of the teaching:
01 / The journey matters
02 / Capture the beauty
03 / Unravel your photos
04 / Preserve your story
This meant that, instead of having to base my design around the longer and more cumbersome (and more mundane) session titles, I could use the shorter taglines to create an elegant minimalist layout that would be uncluttered and attention-grabbing.
Like the course booklets, I used Baskerville as my primary typeface to achieve a clean and sophisticated look. I knew I wanted the text to be the main visual element on the page, so I used a font size of 120pt and kept the automatic line spacing of 144pt. I chose to left-align the tagline so that I could add the actual name of the session on the right-hand side of the page (running upwards) in much smaller text. (You can click on the bottom image if you want to see the cover text more clearly.)
In terms of vertical alignment, I chose to position the tagline in the middle of the vertical space, as I felt that this would achieve the most balanced and visually pleasing layout. This then also determined where the session title would sit.
As for branding, I anchored our logo to the bottom-left of the page and balanced this out by adding the date of the workshop to the bottom-right of the page.
Instead of sending the cover pages off to print, I simply printed the high resolution PDF files at home on my laser printer onto Quill’s Grey 80gsm paper. This saved time and money, and the covers still looked professional.
You can read the other posts in this series here.