In the beginning

My life as a graphic designer began back in 2003, when I worked for a large global corporation called Tyco. From there, I started my own studio in 2005, called Blue Dot Design. Over the next eight years, I was fortunate enough to work with some amazing brands and organisations, including Amnesty International and UNSW, and I ended up hiring another designer to help with the workload. The studio eventually became Blue Dot Creative as we took on more strategic work in the form of creative and art direction. After the arrival of my son Edward in 2013, I decided it was time to take a break from corporate design work and to focus on both the raising of our four young boys and the daily documentation of our family life.

A new venture

With my love for white space and clean typography, I began creating family albums, photo books, and story books that reflected my minimalist aesthetic. When I started sharing these memory-keeping projects online, one thing led to another and, eventually, Life:Captured was born. As a result, the business became my singular graphic design ‘client’ for a number of years.

A new chapter

After six wonderful years, my business partner, Trish, and I decided in May that the time had come to end our Life:Captured journey. This marked the end of a very precious season of life for me. Even though it was bittersweet to say farewell, I am excited about having time to paint, to write, to journal, and to take on design clients again.

Custom photo book design

Even before I became a graphic designer, I was first a memory keeper and a storyteller. Combining words and images to create a tangible, timeless keepsake—what could be more beautiful and meaningful? If you would like to create something special for your family, or if you would like to commission something unique to give to your parents or grandparents as a birthday or anniversary gift, I would love to help. All you have to do is email me to start a conversation.

Design solutions for small businesses

In addition to Life:Captured, we launched a sister business called Soult Journals two years ago. Even though production of the journals has now ceased, I am rather proud of the brand that we created. If you are a small business owner and would like help with your branding and marketing communications, please get in touch. In addition to logos, business stationery, websites, and graphics for social media, I can also assist with event collateral, product design, and packaging design. Examples of my past commercial design work are available upon request.

My design process

Once a fortnight, I will be sharing images of my design work on the blog. Some posts will relate to work I’ve done in the past, and others will be about work that is currently in progress. Along with the visuals, I will endeavour to share my design process in as much detail as possible. So, whether you’re a potential client or a fellow designer looking for inspiration or guidance, I encourage you to follow along.


Clockwise from from top left / Life:Captured course booklets; Life:Captured workshop collateral; conceptual mock-up for a branding book; conceptual mock-up for a family photo book; the inside title page of my book, Life Without Cameron.